Policies, Terms & Community Standards

1. Who We Are and Why This Matters

1.1 Mission and Values

Sugar Hill Hop is committed to preserving the Black African-American origins of Lindy Hop and jazz dance. Our mission is to create a welcoming and inclusive community where people of all backgrounds can learn, dance, and celebrate this rich cultural heritage.

We uphold ethical business practices, transparency, and community involvement in all that we do. Founded by two seasoned international instructors with a proven track record, Sugar Hill Hop is more than a dance school – it is a cultural hub dedicated to honouring the history, artistry, and joy of swing-era partnered dancing.

Our core values include:

  • Historical Preservation: Honouring and educating about the Black African-American roots of Lindy Hop and jazz dance.
  • Inclusivity: Welcoming dancers of all backgrounds, abilities, experience levels, and identities.
  • Community: Building a supportive, joyful space where connection and growth flourish.
  • Transparency: Operating openly and honestly in all business practices.
  • Social Responsibility: Giving back to the communities and cultures from which these dances originate.

1.2 Why “Sugar Hill”

Our name carries cultural weight, and we want to be transparent about that.

Sugar Hill is a historically Black neighbourhood in upper Harlem, New York City. During the 1920s, 1930s, and beyond, it was home to some of the most significant Black cultural figures in American history – W.E.B. Du Bois, Thurgood Marshall, Duke Ellington, Langston Hughes, Paul Robeson, and many others. It was called “Sugar Hill” because life there was considered “sweet” – it represented Black achievement, aspiration, community, and cultural brilliance during an era of profound systemic oppression.

We chose this name deliberately, not as branding, but as an ongoing commitment. Carrying the name Sugar Hill means we accept the responsibility that comes with it: to honour the community it represents, to teach the dances that were born in and around those Harlem streets with accuracy and integrity, and to ensure that the people and culture behind the name are never reduced to an aesthetic or a marketing exercise.

If we ever fall short of that commitment, we want our community to hold us to account.

1.3 The Dances We Teach and Where They Come From

Sugar Hill Hop teaches dances that emerged from the Black African-American experience. These are not abstract “styles” – they are living cultural traditions with specific histories, named creators, and deep roots in the African diaspora. We believe you cannot learn these dances properly without understanding where they come from and who made them.

The Charleston

The Charleston has roots in the Gullah Geechee communities of the South Carolina Lowcountry – Black people whose cultural practices retained some of the strongest direct connections to West African movement traditions in the Americas. The dance entered mainstream awareness through the Broadway show Runnin’ Wild in 1923, but its origins go back much further, into the ring shout, community dance, and social traditions of enslaved Africans and their descendants.

Lindy Hop

Lindy Hop emerged in the late 1920s and early 1930s in the ballrooms of Harlem, most famously the Savoy Ballroom, which opened in 1926. It was built upon the Charleston, the Breakaway, the Texas Tommy, and other vernacular steps. The name is often attributed to George “Shorty” Snowden. The dance was developed and refined by dancers including Frankie Manning, Norma Miller, Al Minns, Leon James, Willa Mae Ricker, and the members of Whitey’s Lindy Hoppers, among many others. These were real people, with real names, real lives, and real stories – and many of them died without receiving the recognition or financial compensation they deserved for creating an art form that is now enjoyed worldwide.

Solo Jazz and Vernacular Jazz Routines

Solo jazz – sometimes called vernacular jazz – encompasses individual movement vocabulary and specific routines that were created within the swing-era dance community. These include the Shim Sham Shimmy (created by Leonard Reed and Willie Bryant), the Tranky Doo (created by Pepsi Bethel and Frank Manning), the Big Apple, the Jitterbug Stroll (Ryan Francois), and many others. Each routine has a creator, a context, and a history. When we teach these routines, we name the people who made them, and we teach the history alongside the steps.

What Connects Them All

What connects all of these dances is their African diasporic foundation. The rhythmic complexity, the emphasis on improvisation and individual expression within a communal framework, the call and response between dancer and musician, the groundedness and use of the whole body, the polyrhythmic relationship between the feet and the torso – these are African retentions.

2. The Music

Lindy Hop did not happen to music. It happened with music. The relationship between the dancers and the musicians – at the Savoy, at the Alhambra, at rent parties and jook joints across Harlem and beyond – was a conversation. Call and response. The band feeding off the dancers, the dancers feeding off the band. That relationship is an African retention. It echoes the ring shout, the Black church, the communal traditions that survived the Middle Passage and found new expression in American cities.

Without the music, we are teaching steps. With the music, we are teaching the dance.

2.1 Our Commitment to the Music

Sugar Hill Hop makes the following commitments regarding the music we play and teach to:

  • Our classes will primarily feature music by Black artists and composers from the swing era and its legacy – including Count Basie, Chick Webb, Ella Fitzgerald, Jimmie Lunceford, Duke Ellington, Billie Holiday, Fats Waller, Louis Armstrong, Lionel Hampton, and their contemporaries.
  • Over the course of time, we will gradually introduce and teach students who they are dancing with. Knowing the name of a step or if a particular group of people popularised a step is a good start – knowing the name of the musician whose music shaped that step is equally important.
  • At the correct moments, we will explain the musical structures – swing rhythm, call and response, the relationship between horns and rhythm section and comparisons to perhaps more modern music senses – so that students understand how to listen and how to let the music inform their movement.
  • When we hire DJs for events and social dances, we will prioritise individuals who understand the musical tradition, can contextualise the music they play, and are committed to centring Black artists in their sets.
  • When we can afford live music, we will actively seek out and hire musicians who acknowledge that jazz is a Black art form and that the musicians who play it deserve to be centred, compensated fairly, and credited fully.
  • Where possible, we will include musical education in our classes as an integral part of learning to dance. It is not correct to separate the movement from the music and still call it Lindy Hop.

2.2 Music Licensing

Sugar Hill Hop holds the appropriate licences required to play recorded and live music at classes and events, including either PRS for Music and/or PPL licences as required under UK law. These licences ensure that the artists, composers, and musicians whose work we enjoy are fairly compensated. Please be aware that music played at Sugar Hill Hop events is covered by our licence only; if you wish to use it in your own recordings or social media content, please ensure you hold the appropriate independent licence.

3. How We Teach

How a dance is taught matters as much as what is taught. Lindy Hop, Charleston, and solo jazz are vernacular, improvisational, African diasporic dance forms. The way they are taught must reflect that, or the teaching itself becomes a form of erasure.

3.1 Pedagogical Commitments

Sugar Hill Hop commits to the following principles in how we teach:

History Alongside Steps

Classes at Sugar Hill Hop integrate historical and cultural context alongside movement instruction. We do not treat history as a separate lecture or an optional module – it is woven into the fabric of how we teach. When we teach a step, to the best of our abilities, we tell you where it came from. When we teach a routine, we name the person who created it. When we play a song, we will provide resources to find out who is playing and why their music matters.

Improvisation and Individual Expression

The soul of these dances is improvisation. The ability to hear the music, respond to it in the moment, express your own personality, and converse with your partner and with the musicians around you – this is what makes Lindy Hop Lindy Hop. We will always prioritise nurturing your individual expression over drilling rigid patterns. We teach vocabulary and tools. We encourage you to find your own way of assembling them. That part is yours.

African Diasporic Movement Principles

Lindy Hop is grounded in African diasporic movement traditions – groundedness, bent/soft knees, rhythmic complexity in the body, polyrhythmic independence between different body parts, a low centre of gravity, and a relationship with the earth that is fundamentally different from European concert dance traditions. We will teach these movement principles explicitly, not as stylistic preferences but as the technical foundation of the dance. Honouring these principles is how we keep the dance true to itself.

Credit and Attribution

We will credit specific creators by name, consistently and deliberately. When we teach the Shim Sham, we will tell you about Leonard Reed. When we teach movements from the Whitey’s Lindy Hoppers tradition, we will name Frankie Manning, Norma Miller, Al Minns, Ann Johnson, Leon James, Willa Mae Ricker, and their peers. When we teach Charleston, we will connect it to its Gullah Geechee and West African roots. These were real people who made real art, and they deserve to be remembered by name.

Honouring the Vernacular Tradition

Lindy Hop is a vernacular dance form. It was created by communities, not corporations. The moves were born on dance floors, in living rooms, at rent parties, and in ballrooms. They were shared freely, taught by doing, passed from body to body. We honour that spirit. Our specific instructional videos, branded materials, and original educational content are Sugar Hill Hop’s intellectual property. But the movements and vocabulary of Lindy Hop, Charleston, and solo jazz belong to the communities that created them and are shared freely as a living cultural tradition. We will always treat this communal cultural inheritance with the respect it deserves.

4. Terms and Conditions

4.1 General

By registering for classes, events, workshops, or any services offered by Sugar Hill Hop, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions, our Code of Conduct, and our Safe Space Policy. Sugar Hill Hop reserves the right to update these terms at any time; the latest version will always be available on our website.

4.2 Eligibility

Sugar Hill Hop classes and events are open to individuals aged 18 and over. Persons under the age of 18 are welcome to attend with written consent, digital or otherwise, from a parent or legal guardian, which must be provided before participation. Additional safeguarding measures apply to under-18 participants (see Section 12.4 – Safeguarding Policy).

4.3 Registration and Payment

Sugar Hill Hop is a largely cashless business. For our London events, payment is by card or bank transfer. In limited circumstances, we may accept cash at the door as a backup. Where cash is accepted, we only accept Bank of England notes and coins; we do not accept Scottish or Northern Irish banknotes.

  • Single class entry: £15 per class.
  • Combined entry (both classes): £25 per evening.
  • Class Card: £110 for 10 classes (valid for use across any Thursday sessions).
  • Term Passes start from £130 (10 weeks) and can vary in the future depending on venues and class availability.
  • Payment methods accepted: Credit Card/Online, Cash under conditions listed above
  • Online registration and payments are available via our website.

Registration for a class or event is confirmed once full payment has been received. Please ensure payment is completed in advance to secure your place.

4.4 User Responsibilities

We ask all participants to:

  • Familiarise yourself with and follow the Code of Conduct and Safe Space Policy at all times.
  • Treat instructors, staff, and fellow dancers with respect and courtesy.
  • Follow safety guidelines and instructions given by staff.
  • Respect and comply with all venue-specific rules and requirements (see Section 12.6).
  • Please attend classes and events in a clear and sober state, ready to dance safely.
  • Let staff know about any medical conditions or injuries that may affect your participation so we can support you properly.

4.5 Community Standards

To keep our space safe and welcoming for everyone, we ask all participants to ensure the following standards are upheld:

  • Please treat every person in the space with dignity and respect (see Code of Conduct for full details).
  • Please respect all property belonging to other participants, staff, Sugar Hill Hop, and the venue (see Section 12.8).
  • Please ask for permission before recording any class content, and respect our intellectual property.
  • Please save aerials, lifts, drops, and deep dips where one partner relies entirely on the other for balance, plus any space-taking moves for designated spaces such as jams, shows, and competitions.
  • Please keep the venue safe by leaving weapons, illegal substances, and dangerous items at home.
  • If you’d like to promote a service or event at our venue, please speak to us first so we can coordinate.

4.6 Dispute Resolution

If you have a dispute or complaint regarding any Sugar Hill Hop service, please contact us at the email address listed on our website. We aim to acknowledge all complaints within 96 hours and resolve them within 14 working days. If a resolution cannot be reached through direct communication, either party may seek mediation through an independent third-party mediator. These Terms and Conditions are governed by the laws of England and Wales.

4.7 Intellectual Property

Sugar Hill Hop’s specific instructional videos, branded materials, logos, website content, and original educational content are the intellectual property of Sugar Hill Hop. Please respect this by seeking written permission before reproducing or distributing our produced content.

However, we draw a clear distinction between our produced content and the dances themselves. The movements, vocabulary, and routines of Lindy Hop, Charleston, and solo jazz are part of a living vernacular tradition that belongs to the Black communities that created them. We honour that by keeping this communal cultural inheritance open and shared, just as it always has been. See Section 3.1 for our full position on this.

Where Sugar Hill Hop becomes aware of unauthorised use of its produced intellectual property (e.g., branded content, specific instructional recordings), we will take appropriate action, which may include issuing takedown requests, formal cease and desist notices, and, where necessary, pursuing legal remedies.

5. Privacy and Data Policies

5.1 Privacy Policy

What Data We Collect

When you register for classes, events, or purchase merchandise, we may collect the following personal data:

  • Name, email address, and contact details.
  • Payment information (processed securely through third-party payment providers).
  • Dance experience and level (for class placement purposes).
  • Medical or health information voluntarily disclosed for safety purposes.
  • Photographs and video taken at classes and events (see Section 5.4 – Filming and Photography).

How We Use Your Data

  • To process registrations, payments, and manage class and event attendance.
  • To communicate with you about your classes, schedule changes, and community updates.
  • To share learning review videos and class-related materials within our community group.
  • To improve our services and tailor offerings to community needs.
  • To comply with legal obligations.

Data Protection and GDPR Compliance

Sugar Hill Hop is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. You have the following rights:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can ask us to correct inaccurate data.
  • Right to erasure: You can request deletion of your personal data.
  • Right to restrict processing: You can ask us to limit how we use your data.
  • Right to data portability: You can request your data in a portable format.
  • Right to object: You can object to data processing in certain circumstances.

To exercise any of these rights, please contact us via the email address listed on our website. We will respond to all requests within 30 days. We will only share your personal data with third parties for marketing purposes if you have given us your explicit consent.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Class registration data is typically retained for the current academic year plus two additional years. Payment records are retained for six years in accordance with HMRC requirements.

5.2 Data Breach Notification Procedure

In the event of a personal data breach, Sugar Hill Hop will follow the procedures set out below in accordance with UK GDPR:

Identification and Containment

  • Any team member who becomes aware of a suspected data breach should report it immediately to the designated Data Protection Lead.
  • The Data Protection Lead will take immediate steps to contain the breach and assess the scope of the incident.

Assessment

The Data Protection Lead will assess whether the breach is likely to result in a risk to the rights and freedoms of affected individuals, considering:

  • The type and sensitivity of data involved.
  • The number of individuals affected.
  • The likely consequences of the breach.
  • Whether the data was encrypted or otherwise protected.

Notification

  • If the breach is likely to result in a risk to individuals’ rights and freedoms, we will notify the Information Commissioner’s Office (ICO) within 72 hours of becoming aware of the breach.
  • If the breach is likely to result in a high risk to individuals, we will also notify the affected individuals directly and without undue delay.
  • We will maintain an internal record of all data breaches, documenting the facts, effects, and remedial action taken.

Review

Following any breach, we will conduct a review to identify root causes and implement measures to prevent recurrence.

5.3 Cookies Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience.

Types of Cookies We Use

  • Essential Cookies: Necessary for the website to function. These cannot be disabled.
  • Functional Cookies: Remember your preferences such as language and region.
  • Analytics Cookies: Help us understand how visitors use our site so we can improve it.
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

Your Consent Options

When you first visit our website, you will be presented with a cookie consent banner allowing you to choose which non-essential cookies you’d like to accept. You can update your preferences at any time through the cookie settings link in our website footer.

5.4 Filming and Photography Privacy Notice

Sugar Hill Hop may photograph and film at classes and events for promotional, educational, and documentary purposes. By attending, you acknowledge that you may appear in photographs or video recordings.

  • Images may be used on our website, social media channels, and promotional materials.
  • We will always use images respectfully and with care.
  • If you would prefer not to appear in photographs or film, please let a member of staff know before the class or event begins, and we will make every reasonable effort to accommodate you.
  • You are welcome to request the removal of specific images or videos featuring you by contacting us directly.
  • Please ask for consent before photographing or recording other attendees.
  • Please seek written approval from the instructor(s) before recording instructional class content.

6. Sales and Refund Policies

6.1 Class Refunds

  • Single class entries: Refunds are available if cancellation is made at least 48 hours before the class start time.
  • Class Cards: Non-refundable once purchased, but transferable to another person with prior notification.
  • If Sugar Hill Hop cancels a class, all affected students will receive a full refund or credit.

6.2 Event Refunds

  • Cancellation more than 14 days before the event: Full refund minus any processing fees.
  • Cancellation 7–14 days before the event: 50% refund.
  • Cancellation less than 7 days before the event: No refund, though ticket transfers may be possible with organiser approval.
  • If Sugar Hill Hop cancels an event, all payments will be refunded minus any processing fees by external payment gateway providers (we ourselves do not charge for administrative fees on refunds)

6.3 Private Lesson Refunds

  • Private lessons may be rescheduled or cancelled free of charge with at least 48 hours’ notice.
  • Cancellations with less than 48 hours’ notice will incur a 50% charge of the lesson fee.
  • No-shows will be charged the full lesson fee.
  • If Sugar Hill Hop cancels or reschedules a private lesson, a full refund or rescheduled session will be offered.

6.4 Merchandise Sales Policy

Sugar Hill Hop may offer dance-related merchandise, including clothing, accessories, and educational materials. All merchandise sales are subject to the following:

  • All prices are listed in GBP and include VAT where applicable.
  • Merchandise may be returned within 14 days of receipt, provided items are unused, unworn, and in original packaging.
  • Refunds will be processed to the original payment method within 14 days of receiving the returned item.
  • Defective or incorrectly shipped items will be replaced or refunded at no cost.

6.5 Shipping and Delivery

  • UK Standard Delivery: 3–5 working days.
  • International Delivery: 7–14 working days (timescales may vary by destination).
  • Shipping costs will be clearly displayed at checkout before payment is confirmed.
  • Tracking information will be provided where available.
  • Sugar Hill Hop is not responsible for delays caused by postal services or customs.

For more details on how Stripe processes your payments and our full digital refund terms, please read our Digital Refund and Cancellation Policy.

7. Community, Care, and Social Responsibility

7.1 What Community Means to Us

In the Black communities where these dances developed, dance was never separated from the rest of life. The Savoy Ballroom was not just a dance hall – it was a community institution, one of the few integrated public spaces in a segregated city. Rent parties were not just dances – they were mutual aid, neighbours helping neighbours keep a roof over their heads. The music, the food, the fellowship, the care for one another – these were all part of the same fabric.

We recognise that a dance school operating in a commercial context cannot fully replicate the communal structures of 1930s Harlem. But we can draw from those values. We can create spaces where people feel they belong, not just attend. Where the question is not just “did you learn the steps?” but “are you okay? Do you need anything? Did you eat?”

7.2 Community Care Commitments

Sugar Hill Hop commits to the following community care practices:

  • We will create social time when possible, before, during, and after classes – not just dance time. Connection matters.
  • We will check in with regular members who have been absent, not to chase payments, but to make sure they are well.
  • We will maintain a culture where rest, sitting out, and stepping back are respected and encouraged.
  • We will create opportunities for community gathering beyond paid classes – social dances, community events, informal meetups – because community should not be gated behind a price of admission.
  • We will ensure that financial barriers do not prevent people from being part of the Sugar Hill Hop community. This includes offering reduced-price or sponsorship where we can, and doing so discreetly and without stigma.
  • We will approach the whole person, not just the dancer. If someone in our community is struggling, we will offer what support we can and connect them with appropriate resources.

7.3 Charitable Contributions

Sugar Hill Hop donates a minimum percentage based on net profits on a bi-annual basis to organisations supporting Black communities and the cultural roots of Lindy Hop. We will be publishing the specific percentage on our website, rather than a vague commitment, because accountability requires specificity. Our current beneficiaries include:

  • Black Lives Matter
  • Collective Voices for Change
  • The Frankie Manning Foundation

We will publish annual reports on our website detailing the amounts donated and their recipients. Our community is welcome to suggest additional beneficiaries for consideration.

7.4 The Economics of This Dance

We want to be honest about something that is often left unsaid in the global Lindy Hop community.

The worldwide Lindy Hop scene — festivals, classes, online courses, merchandise — is often assumed to be a lucrative industry. In reality, most events are micro-events by Events Industry Council standards, frequently running at a loss and subsidised by organisers’ other income or by investors who believe in the culture. Some of the scene’s flagship events operate at an annual loss and are only sustained by other revenue channels or subsidised by an investor. The economics of Lindy Hop are fragile, not flush. That said, the scene does sustain careers — teaching positions, festival bookings, school ownership, online platforms — and the people building those careers and holding those positions are disproportionately not Black. A Black art form has been globalised, and the communities that created it are largely not the ones who have been able to build livelihoods from it. Sugar Hill Hop exists within this reality, not outside it.

Sugar Hill Hop cannot single-handedly resolve this structural inequity, but we can be honest about our position within it and take meaningful steps:

  • We will publish a specific, named percentage of profits donated to Black cultural organisations.
  • We will ensure hiring Black instructors for teaching positions, and guest engagements are fair, equal and with a mutual reasoning by both parties. We will pay them equitably – not as a diversity initiative, but because centring Black excellence in a Black art form is the baseline, not the aspiration.
  • We will source educational content, guest lectures, workshops, and historical materials from Black scholars, historians, and tradition bearers – and we will compensate them properly for their expertise.
  • We will be transparent about our revenue, our spending, and where the money goes. If we are profiting from a Black cultural creation, our community deserves to know how those profits are being used.

We acknowledge that operating a Lindy Hop business means we are participating in the commercialisation of a Black art form. This is not something to be glossed over. It comes with ongoing obligations – not one-off donations, not a paragraph on a website, but sustained, structural commitments that we hold ourselves to and that our community can hold us to as well.

7.5 Living Tradition Bearers

The history of Lindy Hop is not only in books. Some of the tradition bearers – the dancers who learned from the original generation, the musicians who played the music, the community elders who remember the Savoy – are still alive. Their children and grandchildren are still dancing, still carrying the culture, still holding the stories.

Sugar Hill Hop commits to:

  • Seeking out and engaging with living tradition bearers and the descendants of the original Lindy Hoppers – not as historical curiosities, but as the rightful holders of this cultural knowledge.
  • Compensating tradition bearers and their families fairly for their time, knowledge, and contributions when we invite them to teach, speak, or share their expertise.
  • Centring their voices and perspectives in our educational programming, not just citing them in written materials.
  • Supporting organisations that work directly with tradition bearers and their communities, including the Frankie Manning Foundation and the Black Lindy Hoppers Fund.

7.6 Environmental and Sustainability Policy

Sugar Hill Hop recognises its responsibility to minimise environmental impact. We are committed to:

  • Reducing waste at events by using reusable or recyclable materials wherever possible.
  • Sourcing merchandise from sustainable and ethically responsible suppliers.
  • Encouraging digital communications over printed materials.
  • Partnering with venues that demonstrate environmental responsibility.
  • Offsetting our carbon footprint where feasible through verified programmes.

7.7 Accountability and Community Governance

Sugar Hill Hop believes that transparency requires accountability, not just reporting.

Community Survey

At points during our operations, we will conduct an anonymous community survey inviting feedback on aspects of Sugar Hill Hop. Results and our planned responses will be published on our website.

Open Feedback Channels

Community members may raise questions, suggestions, or concerns at any time by contacting us via the email address on our website. We commit to acknowledging all feedback within 96 hours and providing a substantive response within 14 working days.

8. Accessibility and Inclusion

8.1 Accessibility Statement

Sugar Hill Hop is committed to making dance accessible to individuals of all abilities. Our commitments include:

  • Clearly communicating the accessibility features (and any limitations) of each venue on our website.
  • Working to ensure our website complies with WCAG 2.1 Level AA guidelines.
  • Welcoming feedback on how we can improve accessibility and make reasonable adjustments upon request.
  • Training instructors to adapt teaching methods to accommodate different needs and abilities.

8.2 Venue-Specific Accessibility

We recognise that accessibility varies from venue to venue. We commit to:

  • Publishing venue-specific accessibility information on our website before each term or event.
  • Conducting an accessibility review of any new venue before we begin using it.
  • Clearly noting any accessibility limitations alongside venue listings.
  • Welcoming advance enquiries from anyone with specific access needs.

8.3 Diversity, Equity, and Inclusion (DEI) Policy

Sugar Hill Hop is dedicated to fostering a diverse, equitable, and inclusive community. We commit to:

  • Actively encouraging participation from underrepresented groups, including people of colour, LGBTQIA+ individuals, disabled people, and those from different socio-economic backgrounds.
  • Offering reduced-price or scholarship places where financially viable.
  • Ensuring our marketing and communications reflect the diversity of the dance community.
  • Reviewing our practices and seeking community feedback to identify and address barriers to participation.
  • Centring Black voices and perspectives in our educational content and guest programming.

8.4 The Experience of Black Dancers in Our Space

We need to name something directly. In most cities around the world, the Lindy Hop community is predominantly white, practising a Black art form. This creates dynamics that Black dancers in these spaces have described clearly and repeatedly, and that we have a responsibility to address.

Black dancers in majority-white Lindy Hop communities often report being tokenised, exoticised, expected to serve as unpaid cultural educators, subjected to microaggressions, and having their discomfort minimised or dismissed. These experiences are real, documented, and harmful. They are not the fault of the individuals who experience them, and addressing them is the responsibility of the community and its organisers – not the burden of the people affected.

If you wish to raise any concerns with us around this topic, we will listen first and learn. Our instinct must always be to understand, and not to defend.

9. Class and Event Policies

9.1 Event Terms and Conditions

  • Event tickets are personal to the ticket holder unless a transfer has been agreed in writing.
  • We ask all attendees to uphold the Code of Conduct, Safe Space Policy, and all venue-specific rules. If these are not upheld, we may need to ask you to leave, and a refund will not be issued in those circumstances.
  • Sugar Hill Hop reserves the right to make changes to event schedules, venues, instructors, and performers.
  • Entry to events may require valid identification.
  • Please purchase tickets through official channels only. We are unable to honour tickets purchased through unauthorised resellers.

9.2 Class Participation and Registration Policy

Our regular Thursday classes operate on a drop-in basis. No advanced booking is required, though online pre-payment is encouraged.

  • Beginners (Level 0): Doors open at 6:50 PM, class runs 7:00 PM – 7:55 PM.
  • Social Improvers (Level 1): 8:00 PM – 8:55 PM – Exit by 9:00 pm
  • No partner is needed; we rotate partners throughout each class.
  • Please bring comfortable shoes and a water bottle.

9.3 Partner Rotation and Opt-Out Policy

Rotating partners during class is an integral part of our teaching approach. It helps everyone develop adaptable dancing skills, builds community connections, and ensures no one is left without a partner. It is part of the skills to develop within this dance style.

At the same time, we recognise that some individuals may have valid reasons for preferring not to rotate, including but not limited to trauma history, disability, religious or cultural practice, or anxiety. You are welcome to opt out without needing to give a reason. Simply let your instructor know. This will be respected without judgment.

9.4 Late Arrival and Early Departure

  • If you’re running late, you’re still welcome. Please come in quietly, wait for a natural break before joining the group.
  • If you arrive more than 15 minutes after the class starts, the instructor may ask you to observe briefly before joining in, particularly if warm-ups have already been completed. This is for your safety.
  • If you need to leave early, please let the instructor know at the start so they can manage partner rotation.
  • For events and workshops, please arrive on time as doors may close at a specified time. Late entry after that point is at the discretion of the organisers.

9.5 Private Lesson Policy

Sugar Hill Hop offers private lessons for individuals and pairs by appointment.

Booking and Payment

  • Private lessons are booked by contacting Sugar Hill Hop directly.
  • Lesson fees, duration, and location will be agreed in advance and confirmed in writing.
  • Payment is due before or at the time of the lesson unless otherwise agreed.

Cancellation

Please refer to Section 6.3 for the private lesson cancellation and refund policy.

Location and Environment

  • All private lessons are conducted in accordance with the Code of Conduct and Safe Space Policy.
  • Where a lesson involves a sole student and a sole instructor, we encourage the use of spaces with visibility and welcome students bringing a companion if they wish.

Content and Scope

  • Lesson content will be tailored to your goals, experience, and abilities.
  • You are welcome to record agreed portions of lesson content for personal review, with the instructor’s prior consent.
  • You are always welcome to film yourself practising content as a record for yourself, which we encourage greatly.
  • For any injury-related concerns, please consult a healthcare professional; our instructors are happy to adapt but are not able to provide medical or physiotherapy advice.

9.6 Cancellation and Refund Policy

Please refer to Section 6 for full details. In summary:

  • If Sugar Hill Hop cancels a class or event, you will receive a full refund or credit.
  • We are not able to cover any other costs incurred by you due to cancellations.
  • Missed drop-in classes are non-refundable.
  • Class Cards are valid for 6 months and can be used flexibly.

9.7 Membership and Class Card Agreements

Our Class Card (10 classes for £130) provides a discounted rate for regular attendees.

  • Valid for 6 months from the date of purchase.
  • Usable for any Thursday class session.
  • Transferable to another named individual with prior notification.
  • Non-refundable once purchased.
  • If you lose your class card, please let us know, and we’ll replace it once we’ve verified your purchase.

Compassionate Extensions

We understand that life does not always go to plan. If you are unable to use your Class Card within the standard validity period due to circumstances beyond your control – such as injury, illness, bereavement, pregnancy, or other significant personal circumstances – please reach out to us by email before the card expires, or as soon as reasonably possible. We will do our best to find a fair solution. You do not need to provide detailed evidence; a brief explanation is enough.

9.8 Instructor and Guest Agreements

  • All instructors and guests are expected to uphold the Code of Conduct and Safe Space Policy.
  • Compensation, responsibilities, and deliverables are agreed in writing before engagement.
  • Instructors are expected to develop inclusive teaching methods.
  • Guest instructors grant Sugar Hill Hop permission to use their name, likeness, and biographical information for promotional purposes related to their engagement.

9.9 Communicable Illness Policy

For Participants

The health of our community is a shared responsibility, and we appreciate everyone’s help in keeping our space safe.

  • If you’re feeling unwell or experiencing symptoms of a communicable illness, please rest up at home and join us when you’re feeling better.
  • If you’ve tested positive for COVID-19 or another communicable disease, please follow current NHS guidelines on isolation before returning.
  • If you start feeling unwell during a session, please let a member of staff know and take care of yourself. We will always prioritise your wellbeing.

Sugar Hill Hop’s Response

  • If we become aware that an attendee at a recent session has been diagnosed with a communicable illness, we will notify affected participants promptly while respecting the individual’s privacy.
  • In the event of a significant outbreak or public health directive, we may cancel classes at short notice. Affected participants will receive a full refund or credit.
  • We will follow all current UK Government and NHS public health guidance.
  • We will maintain adequate ventilation and provide hand sanitiser at our venues.

Refunds and Credits for Illness

If you’re unable to attend due to illness, standard drop-in payments are non-refundable. However, Class Card holders will not lose a class credit for illness-related absences, provided they let us know before the class. For events, please refer to the refund timescales in Section 6.2; we will do our best to offer credit or a partial refund on a case-by-case basis.

9.10 Children and Non-Participants On-Site

  • Spectators are welcome at events and social dances unless otherwise stated. During group classes, space may be limited, so please check with us in advance.
  • If you need to bring a child, please keep them with you at all times and ensure they stay off the dance floor during classes.
  • Please be aware that Sugar Hill Hop is not able to take responsibility for the welfare or supervision of non-participating visitors.
  • Please also observe any venue-specific policies regarding children and visitors.

10. Safe Space Policy

Sugar Hill Hop is committed to maintaining a welcoming, respectful environment for all dancers – in class, at events, and within our online community.

10.1 Our Commitment

We provide a safe space for everyone, regardless of ethnic background, age, gender identity, sexual orientation, religion (or lack thereof), nationality, physical appearance, disability, dance experience, or dance role. Everyone deserves to feel safe, respected, and valued, and we take active responsibility for creating that environment.

10.2 Designated Safe Space Team

Sugar Hill Hop will designate specific team member(s) as our Safe Space Team for events. These individuals will do their utmost to address concerns with discretion, empathy, and professionalism. Their names and contact details will be communicated before events and posted visibly at venues. Please feel free to approach them at any time.

10.3 Reporting Process

If you experience or witness anything that makes you feel unsafe or uncomfortable, we want to hear from you. You can:

  1. Speak directly to any member of the Sugar Hill Hop team or Safe Space Team at the venue.
  2. Email us (contact details on our website). Reports can be made anonymously by redacting any personally identifiable information (PII) for anonymity if preferred.
  3. Speak to us after the event if you would prefer to take some time first.

All reports will be handled with discretion and confidentiality. Anonymous reports are welcomed and taken seriously. We know that speaking up takes courage, and we are grateful every time someone trusts us enough to do so.

10.4 Tiered Response System

Sugar Hill Hop follows a structured, proportionate approach to addressing concerns:

Step 1 – Private Discussion and Formal Warning: The individual concerned will be spoken to privately. The matter will be explained and documented. This conversation will be approached with care, as our aim is always to help people understand the impact of their behaviour and to support them in doing better.

Step 2 – Further Review and Possible Suspension: If the behaviour continues or a second report is received, a thorough review will be conducted. This may result in a temporary suspension from classes and/or events.

Step 3 – Permanent Ban: In cases of serious or repeated misconduct, the individual may be permanently excluded from all Sugar Hill Hop activities.

In cases of very serious misconduct (such as assault, theft, or serious harassment), we may move directly to Step 3. Sugar Hill Hop will provide reports or evidence to the relevant authorities if required. Therefore, all interactions are recorded and secured.

11. Code of Conduct

By participating in any Sugar Hill Hop class, event, or community activity, you agree to uphold this Code of Conduct. We ask everyone – students, instructors, staff, and volunteers – to contribute to a welcoming, respectful, and inclusive environment. This Code of Conduct focuses on the positive behaviours we want to see and the culture we are building together.

11.1 Respect and Inclusivity

  • Please treat all participants with kindness and respect, regardless of race, culture, religion, gender identity (binary and non-binary), sexual orientation, age, disability, physical appearance, dance experience, or dance role.
  • Please engage thoughtfully with the Black African-American roots of Lindy Hop. Learn the history, honour the culture (history and culture are different things in this context) and carry that awareness into how you dance and how you speak about the dance.
  • Please help us build an inclusive space. Welcome newcomers, ask someone new to dance, and look out for anyone who might be on their own.
  • Please ask for people’s pronouns, share yours, and address everyone by their pronouns of choice.

11.2 Cultural Respect and Engaging with the Tradition

Sugar Hill Hop asks all members of our community to engage with these dances with thoughtfulness and integrity. Here is how we encourage you to do that:

  • Please engage with the culture through your dancing, your listening, and your learning. Be yourself – bring your own voice, your own movement, your own personality. That’s what the tradition invites.
  • Please learn about and acknowledge the historical context of the era in which these dances were created – including the realities of segregation, racial oppression, and systemic injustice that the original dancers lived through. The beauty of the dance is inseparable from the resilience of the people who created it.
  • Please treat the dance as the living culture it is. It belongs to real people with real histories, and it deserves to be engaged with as such.
  • Please let the tradition inform your movement honestly and authentically. Move like you. Learn from the roots and let them grow through your own body.
  • Please credit the culture openly and consistently – in your own words and actions, and in how you talk about the dance with others.
  • If someone from the Black community shares that something feels appropriative or disrespectful, please receive that with openness. Listen, reflect, and adjust. That willingness to learn is how we all grow together.

11.3 Partnered Dance Etiquette

  • Please always ask before dancing with someone, and respect their answer gracefully. It is absolutely okay to say no, and it is equally okay to be told no.
  • Please ask for each dance. If you’d like to dance a second song together, ask again. Every dance is a new invitation.
  • Please respect personal space and physical boundaries. Check in with your partner before dancing in close embrace, doing dips, or other physically involved moves.
  • Please use a comfortable, gentle connection and be mindful of your partner’s comfort. If something feels off, communicate openly.
  • Please ask your partner what role they’d like to dance. Anyone can lead or follow – please let each person choose for themselves.
  • Please feel empowered to stop a dance at any time if it becomes uncomfortable. Your comfort always comes first.

11.4 Hygiene and Self-Care

  • Please wear clean, comfortable clothing and consider bringing a change of shirt or top if you tend to perspire.
  • Please use deodorant and keep scents mild, as some dancers may be sensitive to strong fragrances.
  • Please wash your hands or use hand sanitiser regularly, especially between dances.
  • Please stay home and rest if you are feeling unwell, and come back when you’re ready. We’ll be here.

11.5 Creating a Respectful and Safe Environment

Sugar Hill Hop is built on a foundation of mutual respect. We ask everyone to contribute to that by:

  • Please speak to and about others with kindness and care, honouring every person’s identity and experience.
  • Please respect people’s personal space and autonomy, both on and off the dance floor.
  • Please ask before taking photographs or recordings of others, and respect their wishes.
  • Please ensure that all physical contact is welcome and consensual. If you’re ever unsure, ask.
  • Please help keep the energy of our classes and events positive and constructive.
  • If someone asks you to adjust any behaviour, please respond with grace. We are all learning together.

Any concerns about conduct in our space can be raised through the Safe Space reporting process in Section 10. We take all reports seriously and handle them with care.

11.6 Respect for Property and Shared Spaces

Our dance spaces are shared spaces, and we ask everyone to treat them with care.

  • Please look after your own belongings and keep them secure throughout the session (see Section 12.7 for details on storage and lost property).
  • Please treat Sugar Hill Hop equipment, venue property, and other people’s belongings with respect and care.
  • Please help us keep our spaces clean, tidy, and welcoming for everyone.

Theft of any kind is a serious breach of the trust that holds our community together. Please see Section 12.8 for our full theft policy, including how we respond to incidents and the support we offer to those affected.

11.7 Feedback, Encouragement, and Growth

  • Please save technical feedback and corrections for when they are explicitly requested by your dance partner. Unsolicited advice, even when well-intentioned, can feel discouraging.
  • Please leave teaching to the instructors and designated teaching assistants during classes. Your role as a fellow student is to be a supportive and generous dance partner.
  • Encouragement is wonderful – please share it freely. A kind word can make someone’s whole evening.
  • If you notice something that concerns you about a partner’s technique or safety, please have a quiet word with an instructor and let them handle it with care.

11.8 Dance Floor Etiquette

  • Please save aerials, lifts, deep dips where one partner relies entirely on the other for balance and big, space-taking moves for jams, shows, and competitions where there is room for them. On the social floor, keep it smooth and contained.
  • Please stay aware of the dancers around you and travel with the flow of the floor.
  • If you accidentally bump or kick someone, please check in with them straight away and make sure they’re okay.
  • Please enjoy any drinks responsibly and step off the dance floor if you need a break. The rest area is there for exactly that reason.

For more front-facing information, please read here too:

11.9 Instructor Code of Conduct and Power Dynamics

Instructors hold a position of trust and influence. All Sugar Hill Hop instructors are held to additional standards of care and professionalism:

Professional Boundaries

  • Instructors should be thoughtful about the influence their position carries and use that influence responsibly and constructively.
  • Physical contact during instruction should be limited to what is necessary for demonstrating technique. It should always be preceded by asking for consent (e.g., “Can I adjust your arm position?”, or “Would you mind … x” with an indication of what they are trying to convey).

Romantic and Sexual Relationships

Sugar Hill Hop strongly encourages instructors to maintain professional boundaries with current students. Where a romantic or sexual relationship develops between an instructor and a current student:

  • The instructor should promptly disclose the relationship to Sugar Hill Hop leadership.
  • Sugar Hill Hop reserves the right to reassign teaching responsibilities to protect the learning environment and the well-being of all parties.

Accountability

Instructors are held to the same standards as all community members under the Code of Conduct and Safe Space Policy. Reports concerning instructor behaviour will be handled with the same seriousness as any other report. Sugar Hill Hop will always prioritise the safety of our community.

11.10 Digital Community and Online Conduct

Sugar Hill Hop’s online community groups are spaces for sharing, learning, and connecting. We ask members to:

  • Please uphold the Code of Conduct in all online interactions, just as you would in person.
  • Please keep content shared within these groups – including learning review videos and choreography notes – for your personal use and within the group. If you’d like to share something more widely, please ask us first.
  • Please respect the privacy of other community members and keep their personal information within the group.
  • If you’d like to share promotional content or links to external services, please check with us first so we can coordinate.
  • Serious or repeated violations of these expectations may result in group access being adjusted, handled under the tiered response system in Section 10.4.

11.11 Acknowledgement

By attending any Sugar Hill Hop class or event, you agree to uphold these values and contribute to a positive, inclusive dance community. Thank you for being part of what we’re building together.

12. Safety and Liability

12.1 Safety and Well-being Policy

  • All venues are assessed for safety before use.
  • Instructors are trained in basic first aid principles.
  • Warm-ups and cool-downs are incorporated into classes to support injury prevention.
  • We encourage all participants to dance within their own physical limits and to communicate any discomfort to staff.
  • Water and rest breaks are available and always encouraged.

12.2 Public Liability Insurance

Sugar Hill Hop maintains appropriate public liability insurance to cover our classes, events, and activities. Details are available on request. Venue partners are welcome to request a copy of our insurance certificate.

12.3 Liability Waiver

By participating in Sugar Hill Hop classes and events, you acknowledge that:

  • Dance is a physical activity that carries inherent risks of injury, including sprains, strains, bruises, and falls.
  • You participate voluntarily and at your own risk.
  • Sugar Hill Hop shall not be held liable for personal injury, illness, or loss of personal property, except where caused by negligence on our part.
  • Please ensure you are physically fit to participate and let us know about any relevant medical conditions so we can support you.

12.4 Safeguarding Policy (Under 18s)

Sugar Hill Hop is committed to safeguarding the welfare of all participants, with particular attention to children, young people (under 18), and vulnerable adults. Typically, we do not work with young people (under 18), but in the scenario that we do we will adhere to the following.

DBS Checks

  • All instructors and staff who work with under-18 participants will hold an enhanced DBS check.
  • DBS checks will be renewed at appropriate intervals.
  • Guest instructors engaged for events involving under-18 participants will be asked to provide evidence of a current DBS check or equivalent.

Designated Safeguarding Lead

Sugar Hill Hop will appoint a Designated Safeguarding Lead (DSL) who will:

  • Receive appropriate safeguarding training and keep it up to date.
  • Receive and manage safeguarding concerns.
  • Make referrals to local authority children’s services and/or police where necessary.
  • Maintain safeguarding records securely and confidentially.

Under-18 Participants

  • Written parental or guardian consent must be provided before participation.
  • Parents and guardians are responsible for collecting young people promptly at the end of sessions.
  • Sugar Hill Hop staff will ensure that under-18 participants are supervised appropriately and will maintain proper safeguarding boundaries at all times.

Reporting Concerns

If you have a safeguarding concern about a young person or vulnerable adult, please:

  1. Report your concern to the Designated Safeguarding Lead immediately.
  2. If the DSL is unavailable and there is an immediate risk of harm, please contact the police (999) or local authority children’s services directly.
  3. You can also contact the NSPCC Helpline on 0808 800 5000 for advice and support.

Sugar Hill Hop will cooperate fully with any statutory investigation.

12.5 Event Emergency Response Plan

  • A first aid kit is available at the venue with designated first aid contacts.
  • Emergency exits and evacuation routes are clearly marked and communicated to attendees.
  • Local emergency services contact information is available at all venues.
  • In a medical emergency, staff will call 999 immediately and provide first aid support.
  • A brief safety announcement will be made at the start of events covering emergency exits and first aid.

12.6 Venue Health and Safety Procedures

Fire Safety and Emergency Procedures

  • At the start of each session, staff will make a brief health and safety announcement covering fire exits, assembly points, and first aid.
  • Please keep fire exits and walkways clear at all times. Please store bags, coats, and belongings in designated areas.
  • In the event of a fire alarm, please leave the building immediately using the nearest safe exit and head to the assembly point. Please leave personal belongings behind.
  • Staff will assist with evacuation and will do their best to conduct a headcount at the assembly point.
  • Venue-specific evacuation routes will be communicated at the start of each session and posted visibly where possible.

Venue Rules and Third-Party Requirements

Many of the venues we use have their own rules and requirements. These may include footwear restrictions, food and drink policies, noise curfews, and building access times. Please follow all venue-specific rules alongside Sugar Hill Hop’s own policies. We will communicate venue rules at the start of each term or event.

Flooring and Footwear

  • Please wear appropriate dance footwear. We will communicate specific requirements or recommendations for each venue.
  • Some venues require clean indoor shoes to protect the dance floor. Where this applies, please bring a separate pair to change into.

Temperature and Ventilation

  • We will ensure adequate ventilation at venues, given the facilities available to us.
  • We will monitor conditions and take breaks if temperatures become uncomfortable.
  • Please bring water, consider dressing in layers, and take rest breaks whenever you need them.

Noise Levels

Where events feature live bands or amplified music, we will take reasonable steps to manage sound levels. If you are sensitive to loud sounds, we encourage you to bring your own hearing protection. Please let us know in advance if you have specific concerns, and we will do our best to help.

Venue Capacity

For everyone’s safety and comfort, we may cap attendance at classes and events. If a class is full when you arrive, we will do our best to let you know via our online channels in advance. Drop-in participants may occasionally need to return for a future session if we have reached capacity.

12.7 Personal Belongings, Cloakroom, and Lost Property

Personal Belongings and Storage

  • Please keep your valuables on your person wherever possible. We recommend leaving high-value items at home.
  • Where a cloakroom, bag drop, or designated storage area is available, you are welcome to use it. Please be aware that Sugar Hill Hop is not able to accept liability for items left in these areas.
  • Please store bags, coats, and personal items away from the dance floor, fire exits, and walkways.

Lost Property

  • Any items found at a venue after a session will be collected by staff and held at the venue for up to 28 days.
  • If you’ve lost something, please email us with a description of the item and the date and venue, and we’ll do our best to help.
  • We will make reasonable efforts to reunite items with their owners, but please be aware that we are not able to take responsibility for items that are lost, damaged, or unclaimed.
  • After 28 days, unclaimed items may be donated to charity or disposed of responsibly.

12.8 Theft Policy

Sugar Hill Hop takes all reports of theft seriously. This policy covers the theft of personal belongings, Sugar Hill Hop property, venue property, and merchandise.

Prevention

  • Please keep valuables on your person and make use of any secure storage available.
  • Merchandise at events will be supervised by Sugar Hill Hop staff.
  • Where venue CCTV is in operation, signage will be displayed in accordance with data protection requirements.

Reporting Theft

If you believe your property has been taken at a Sugar Hill Hop class or event:

  1. Please report the matter to a member of staff straight away.
  2. Staff will take a detailed record of the incident, including a description of the item(s), time, location, and any other relevant information.
  3. We will support you in reporting the matter to the police and will cooperate with any investigation, including facilitating access to venue CCTV where available.

Response

Theft is a serious breach of the trust that holds our community together. Sugar Hill Hop will respond to confirmed or suspected theft as follows:

  • The individual concerned may be immediately and permanently excluded from all Sugar Hill Hop activities under the tiered response system (Section 10.4, Step 3).
  • Sugar Hill Hop will report theft of its own property or merchandise to the police and may pursue recovery through legal channels.
  • We will cooperate with venue operators and police in any investigation relating to theft at our classes or events.

Liability

Please be aware that Sugar Hill Hop is not able to accept liability for the theft of participants’ personal belongings. We encourage everyone to take reasonable precautions to keep their property secure.

12.9 Water, Refreshments, and Alcohol

Water and Refreshments

  • Please bring your own water bottle. Dancing is physically demanding, and staying hydrated is essential.
  • Where possible, we will provide access to drinking water at venues.
  • Some venues may have restrictions on food and drink in the dance space. We will let you know about any such restrictions at the start of the session.

Rest Areas

Where the venue allows, we will designate a comfortable rest area where you can sit out, cool down, or take a break. Please use it freely and without hesitation. Taking breaks is a sign of self-awareness, not weakness.

Alcohol Policy

Some Sugar Hill Hop events may take place at venues where alcohol is served. We ask everyone to:

  • Please enjoy any drinks responsibly and in moderation.
  • Please stay off the dance floor if you feel that alcohol is affecting your coordination or awareness. This is about everyone’s safety, including yours.
  • Please keep alcoholic drinks off the dance floor unless the event specifically states otherwise.
  • Please observe any venue-specific alcohol policies.

If someone appears to be significantly affected by alcohol and may be at risk to themselves or others, we may need to ask them to step away from the dance floor, and in some cases, to leave the venue. A refund will not be issued in those circumstances.

13. Ethical and Cultural Commitments

13.1 Cultural Appreciation and Respect Policy

At Sugar Hill Hop, we honour the heritage of Lindy Hop and jazz dance by:

  • Educating students about the history, cultural context, and evolution of these dances.
  • Integrating historical context into our classes as a matter of course, not as an optional extra.
  • Encouraging appreciation and thoughtful engagement with the dance’s roots.

13.2 Historical and Educational Resources Commitment

  • We will maintain curated reading lists and resource guides on Lindy Hop history and Black cultural contributions to dance.
  • We will host regular workshops and guest sessions.
  • We will share historical context within our community group alongside learning review videos.
  • We will support and promote organisations such as the Black Lindy Hoppers Fund, Collective Voices for Change, and the Frankie Manning Foundation.

13.3 Ethical Merchandising and Sourcing Policy

  • We will prioritise sourcing from ethical, sustainable, and fair-trade suppliers.
  • We will actively feature and promote Black-owned businesses in our merchandise and recommendations.
  • A portion of profits from select merchandise lines will support cultural preservation initiatives.
  • We will ensure that all designs and branding are created with cultural respect and integrity.

14. Marketing and Public Relations

14.1 Social Media and Online Community Guidelines

  • We will maintain a positive, respectful, and welcoming online presence.
  • We will use language and imagery that honours the culture and avoids stereotypes.
  • We will credit and amplify Black artists, musicians, historians, and community figures.
  • We will moderate our online spaces to reflect the same values as our physical spaces.
  • We encourage all community members to engage respectfully in online discussions and to let us know if anything feels off.

14.2 Measuring and Reporting Metrics

  • We will track attendance metrics on an anonymised, voluntary basis.
  • We will publish annual reports on our inclusion progress.
  • We will seek community feedback through surveys.
  • Reports will be publicly available on our website.